TikTok has revolutionized the social media game. It's the fastest growing social media platform out there where people are flexing their dance skills, sharing their knowledge, and making people laugh with relatable gotta-laugh-so-you-don't-cry videos.
It also influences mainstream music in a way that other social platforms haven't by turning lesser-known musicians into mainstream artists overnight and bringing older songs back to life. It does this by pushing videos with the music to the #ForYou page, making them overnight viral sensations.
TikTok is a video and music platform at its core—an application where you can easily and quickly add music to videos right on a smartphone. It's that simple, yet, TikTok is a force to be reckoned with even in its short life, but one thing it has in common with other social media platforms is its algorithm.
Figuring out social media algorithms is a never-ending puzzle—you probably know that already.
Luckily, we got the scoop right here for you.
If you're looking to get the most eyes on your content, the #ForYou page is vital. The #ForYou page uses algorithms to make predictions and show you videos that it thinks you'll like. However, there are many factors that go into appearing on the #ForYou page, like your user interaction, following, consistency, and hashtags. By choosing the right sound or song at the right time, your chances of appearing on the #ForYou page increases.
Trending Songs Tracker
Popular, top-rated songs or sounds are constantly changing, so it's important to keep an eye on the trends by checking the "Sounds" tab in TikTok.
You can do this by scrolling through the app and making notes of songs or sounds you hear over and over again. This is a good indication that it's trending. You can also find trending music by clicking on the "+" icon, at the top of the screen, tap "Sounds". Remember to save your favorite ones that you would like to use for your videos as well!
Another way to search for trending songs is on Tokboard. Tokboard is a handy website to keep bookmarked if TikTok is your main social media platform. It tracks the top trending songs on TikTok weekly or monthly. Play the songs by clicking on the song’s icon and take a look at the helpful stats underneath showing how many popular TikTok videos use the song, the total number of views, hashtags associated with it, and the countries that have used it more.
Always include music in your videos
Since TikTok is all about music, by keeping that as the main component of your videos, they'll naturally gain traction. Whether you are lipsyncing, doing a talking video, or a voiceover, having trending TikTok music playing in the background helps your video get more clicks and pushed to other users via #ForYou.
Hot tip—you can always use your own audio, add the trending song as the background song and set its volume to 0. Another reason why adding trending sounds or music is important is that often, people will click on the title located at the button of the video to watch other videos with the same song or sound.
TikTok has changed the name of the game, and it doesn't matter how many followers you have or how popular you are. All it takes is consistency, authenticity, and willingness to play by their rules (aka the algorithm) with a hashtag strategy and strategic song selections, and you too can become the next viral sensation.
So whether you're looking to increase your reach as an influencer, create a follower fan base for your brand, or looking to go viral with your creation, there is one major way you can do that, and that's by using music and sounds in your TikTok videos.